Allegiant is a distinguished participant within the journey and leisure business, recognized for its revolutionary method and buyer focus. With distinctive enterprise fashions, artistic branding and strategic partnerships, Allegiant affords extra than simply transportation—it supplies seamless connections to memorable moments and unique experiences.
To discover the intricacies and achievements that make Allegiant a pacesetter in its discipline, Scott DeAngelo, the manager vp and CMO at Allegiant, joins Suzy founder and CEO Matt Britton on the newest episode of The Pace of Tradition podcast. In the course of the episode, DeAngelo shares Allegiant’s consumer-centric enterprise mannequin, strategic partnerships and top-tier occasions to make sure memorable moments and unique experiences for its passengers.
DeAngelo joined Allegiant as CMO in March 2018, bringing with him greater than 20 years of data-driven experience in advertising and marketing, finance and product management throughout each shopper and b-to-b sectors. Previous to his position at Allegiant, he labored at Vantiv and Worldpay, the place he led product, pricing and knowledge initiatives for seven years. Earlier than his tenure at Vantiv and Worldpay, DeAngelo excelled at Acxiom, offering beneficial steering to shoppers in on-line retail, digital commerce, journey and hospitality.
Uncover how Allegiant elevates the passenger expertise by exploring the important thing takeaways from the episode.
Key highlights:
- 02:44 – 04:14 – Maintaining your finger on the heartbeat of your shopper – DeAngelo ensures that he stays in contact with Allegiant’s prospects by conducting weekly surveys, a apply the corporate began throughout the pandemic. Though the surveys started by specializing in health-related issues, they’ve transitioned to addressing financial topics over the previous three years. Moreover, Allegiant runs quick, focused surveys to rapidly collect insights and prioritize shopper pursuits. Subsequently, any new function launched by the corporate enhances the client expertise based mostly on direct suggestions fairly than assumptions.
- 04:15 – 07:15 – Direct flights, direct connections, direct-to-consumer – Allegiant, an ultra-low-cost airline, goals to hyperlink underrepresented, small to mid-sized cities with nonstop flights to sought-after locations like Las Vegas and Orlando. Established 20 years in the past with a direct-to-consumer mannequin, Allegiant has been in a position to foster a detailed reference to its prospects by making bookings solely by way of its personal web site. This direct engagement permits Allegiant to keep up a wealthy buyer database and achieve early insights into its journey plans.
- 08:55 – 12:35 – Allegiant’s strategic leap – Allegiant has leveraged alternatives such because the Allegiant Stadium for elevated model publicity, providing a singular platform to spice up its visibility on a worldwide scale—particularly throughout high-profile occasions like main live shows. This built-in method surpasses conventional promoting, because it integrates the Allegiant model into experiences that buyers care about. The naming rights settlement additionally reduces the corporate’s reliance on conventional promoting, making it an economical technique for constructing model consciousness. Moreover, Allegiant has been in a position to create a stronger affiliation with leisure actions by being interwoven with reside sports activities and music occasions, enhancing its model id as a journey firm.
- 13:25 – 15:10 – Flying excessive with EDC collaboration – Allegiant just lately introduced its partnership with Digital Daisy Carnival (EDC), one of many world’s premier music festivals in Las Vegas. As a part of the collaboration, Allegiant is considering an EDC-branded “Rave Airplane” in addition to Allegiant “Rave Hangers,” an space the place attendees can chill out, get a drink and take heed to DJs. This initiative exemplifies Allegiant’s dedication to interact with its customers past journey, and intertwine its model with the issues folks take pleasure in, reminiscent of reside music.
- 18:30 – 23:20 – Exploring new avenues in luxurious journey – Allegiant is ready to increase its portfolio with the opening of Sunseeker Resort, a world-class resort in southwest Florida, strategically positioned subsequent to a main flight vacation spot. This new enterprise, scheduled to open in October, is in keeping with Allegiant’s technique to broaden its choices and enhance its margins. The Sunseeker Resort is anticipated to function the biggest in-ground pool in Florida, 20 meals and beverage shops, a rooftop infinity pool, and varied different facilities. Allegiant plans to make use of its current loyalty program, All the time Rewards and its co-variant bank card to additional monetize the resort. The corporate can be contemplating buying and rebranding different properties throughout the nation, making a extra complete journey ecosystem.